
From power tools to several-kilowatt servo motors, new-energy vehicle drive motors, and high-speed turbine motors operating at over 100,000 rpm, surface-mount magnetic steel can be found in almost every application. This article introduces bonding techniques for internal-rotor surface-mount magnetic steel.

01
What exactly is magnetic adhesive actually subjected to?

Let us first do some calculations. Taking a typical brushless motor as an example: the rotor radius is 25 mm, and the mass of a single magnetic steel piece is 5 g.
5,000 rpm: centrifugal acceleration of approximately 6,850 m/s², equivalent overload of approximately 698g, and centrifugal pull force per magnetic steel piece of approximately 34 N.
10,000 rpm: centrifugal acceleration of approximately 27,416 m/s², equivalent overload of approximately 2,795g, and centrifugal pulling force per magnetic steel piece of approximately 137 N.
20,000 rpm: centrifugal acceleration of approximately 109,663 m/s², equivalent overload of approximately 11,179g, and centrifugal pulling force per magnetic steel piece of approximately 548 N.
This is analogous to the spin cycle of a washing machine: when the rotational speed doubles, the centrifugal force quadruples. At 20,000 rpm, the outward centrifugal force acting on a 5 g small magnetic steel piece is equivalent to the weight of a primary school student. Moreover, this is not an instantaneous impact; rather, it is a constant load resulting from the motor’s continuous operation.
In addition to centrifugal force, the magnetic steel also simultaneously withstands four types of loads:
• Thermal cycling shear: The coefficient of thermal expansion of neodymium–iron–boron is approximately (3–5) × 10⁻⁶/℃, while that of aluminum alloys is approximately 23 × 10⁻⁶/℃—a difference of 4 to 5 times. Each cycle of heating and cooling exerts tensile stress on the adhesive layer.
• Start-stop shock: Torque fluctuations generate tangential shocks, which are particularly pronounced in motors that start and stop frequently.
• Medium erosion: The adhesive may come into contact with cooling oil, ATF transmission fluid, salt spray, or moisture, all of which can gradually penetrate the adhesive layer.
• Risk of electromagnetic demagnetization: An excessively high curing temperature may cause irreversible demagnetization of neodymium-iron-boron magnets.
Therefore, magnetic steel bonding is not merely about “getting it to stick”; rather, it requires maintaining stability for more than ten years under the simultaneous action of these five types of loads.
02
Why are magnetic steel pieces bonded with adhesive?
Some may ask: If bonding is so cumbersome, why not use interference fits, screws, or snap-fit fasteners instead?
The answer is simple: neodymium iron boron is a ceramic, not a metal.
Sintered NdFeB is produced by powder metallurgy, and its microstructure consists of hard, brittle grains. This means that:
• Interference fit → circumferential tensile stress → magnetic steel cracking
• Screws passing through the magnetic steel will inevitably cause the drill hole to crack; additionally, NdFeB powder is flammable.
• Fastener/riveting → point load → microcrack initiation
To put it simply: magnetic steel is like ceramic tiles. You do not use nails to secure tiles; instead, you use adhesive. The same applies to magnetic steel—adhesion is the only method of fixation that can evenly distribute loads and prevent stress concentration.
03
How should you choose among the three major adhesive systems?
Three types of adhesives are commonly used for magnetic steel bonding, each with its own advantages and limitations. I will clearly explain the characteristics and suitable application scenarios for each type.
Epoxy adhesive (single-/two-component)
• Typical shear strength: 15~destructuring of the substrate
• Long-term temperature resistance: -55~180℃
• Curing method: thermal curing / room-temperature two-component
• Core advantages: highest strength, superior temperature resistance, and excellent medium resistance
• Key limitation: Slow curing (thermal curing requires 30–90 min); an oven is required
Acrylic structural adhesive
• Typical shear strength: 15–30 MPa
• Long-term temperature resistance: -40~150℃
• Curing method: activator + room temperature
• Key advantages: 1–3 minute positioning, clamp-free operation, and excellent impact resistance
• Key limitation: The upper temperature resistance is lower than that of epoxy, and the odor is more pronounced.
Anaerobic stabilizing gel
• Typical shear strength: 20–30 MPa
• Long-term temperature resistance: -55~150℃
• Curing method: oxygen-deficient curing in a metal gap
• Core advantages: specialized cylindrical surface matching and high shear strength
• Key limitation: Suitable only for gaps of 0.02–0.1 mm; relatively brittle
If we use a radar chart to assess the overall performance of these three types of adhesives, epoxy adhesives demonstrate balanced performance in shear strength, maximum temperature resistance, high-temperature retention, medium resistance, and gap filling; acrylic structural adhesives have the fastest curing speed and excellent impact resistance; while anaerobic adhesives exhibit extremely high shear strength but are suitable only for small gaps and have poor peel strength.

04
Six Common Failure Modes and Countermeasures
① Interface delamination
• Symptoms: Residual adhesive remains on the rotor; the magnetic steel surface is clean
• Root cause: surface oil contamination / lack of surface roughening / coating delamination
• Countermeasure: degreasing → roughening → re-cleaning; water-film rupture test for verification
② Adhesive layer cracking
• Symptoms: Cracks appear in the adhesive layer after thermal cycling
• Root cause: CTE mismatch / adhesive layer too thin or too thick / insufficient adhesive strength
• Countermeasures: increase toughening agent content + control adhesive layer thickness + reselect the adhesive
③ Desorption at high temperatures
• Symptoms: Magnetic steel displacement or ejection after the system has been operating for a period of time
• Root cause: Insufficient temperature resistance of the adhesive
• Countermeasure: Switch to a higher-temperature-resistant adhesive
④ Early failure due to adhesive deficiency
• Symptoms: Surface treatment is satisfactory, but the effect fails shortly thereafter
• Root cause: Magnetic attraction squeezes out the adhesive, leaving the adhesive layer at only the micrometer scale.
• Countermeasure: Select a highly thixotropic adhesive
⑤ Settlement during the curing period
• Symptoms: displacement of the magnetic steel position and asymmetry of the magnetic field
• Root cause: Magnetic side force drives the magnetic steel to slide during the curing process
• Countermeasures: hard positioning grooves / quick-setting adhesive / addition of fixtures
⑥ Humidity/Medium aging
• Symptoms: intensity gradually declines over several months
• Root cause: Water vapor/liquid permeates and degrades along the interface
• Countermeasure: Replace with chemically corrosion-resistant adhesive
05
Three Key Aspects of Process Control
Curing temperature vs. demagnetization risk
Thermosetting epoxy typically cures at 80–150 °C. If the magnetic steel has already been magnetized, the curing temperature may approach or exceed the maximum operating temperature of the magnetic steel (Level N: 80 °C; Level M: 100 °C; Level H: 120 °C; Level SH: 150 °C).
Either ensure that the solidification temperature is below the temperature rating of the magnetic steel, or apply the adhesive first and then magnetize the material. Do not rely on luck.
High-speed motors must be equipped with mechanical retention.
When the rotational speed exceeds 15,000 rpm or the surface linear velocity exceeds 50 m/s, the seal cannot independently withstand the centrifugal load. The standard practice is to use a carbon-fiber winding sleeve, an Inconel alloy sleeve, or a stainless steel sleeve: the seal provides positioning, while the sleeve provides the load-bearing capacity.
Verification should not be limited to testing only room-temperature shear behavior.
Comprehensive validation should include high-temperature shear testing, thermal cycling (-40 °C to 150 °C, 500 cycles), humidity aging (85 °C/85 % RH, 1,000 h), oil immersion (150 °C engine oil, 1,000 h), and vibration testing. Approving a product based solely on room-temperature shear testing would be irresponsible toward the product.

If you are working on a magnetic steel bonding project or have encountered issues with magnetic steel detachment, feel free to send me a private message or leave a comment below.
Verified JOME Engineering Grades & Specification Cross-Reference
To qualify an industrial-grade adhesive, potting compound, or thermal interface material for this application, compare verified Shanghai Jome Industrial Co., Ltd. (JOME) formulations below or explore our primary category hubs: Anaerobic Threadlockers & Retaining Adhesives and Industrial Structural Adhesives.
| JOME Grade / SKU | Polymer Chemistry & Cure | Key Verified Specification | Primary Industrial Application |
|---|---|---|---|
| JOM 3107 | Anaerobic Magnet Structural Bonding Adhesive | High impact & centrifugal shear (>20 MPa) | +150°C rated | Servo motor, traction motor & humanoid robot rotor magnet bonding |
| JOME 1767 / JOME 2029A/B | 1K Heat-Cure & 2K High-Temp Motor Epoxy | Continuous service up to +180–200°C | High Tg & chemical resistance | High-speed turbine rotors, rare-earth & ferrite magnet bonding |
| JOM 638 | High-Strength Cylindrical Bearing Retaining Compound | Fills 0.05–0.25 mm radial clearances | Prevents fretting wear | Motor shafts, harmonic drive bearings, gears, bushings & sleeves |
| JOM 263/277 & JOM 204/93 | Liquid Anaerobic & Microcapsule Pre-Coated Threadlockers | Breakaway torque 20–42 N·m | Oil-tolerant & dry-to-touch film | Chassis bolts, robot joint fasteners, mass pre-coated screws |
Interactive Engineering Tools: Master Substrate & Thermal Cross-Reference Chart · Potting Volume, Mix Ratio & ΔT Calculator · Industrial Adhesive Manufacturer Comparison
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Matched JOME Industrial Formulations: For production bonding, potting, and sealing qualification in this application, evaluate 2-part silicone bonding adhesive high elasticity, 2-part Acrylic Structural Bonding Adhesive(MMA), One-part highly elastic SMP Hybrid Structural Adhesive (MS Adhesive), and 2K polyurethane structural adhesive (ISO 9001:2015 and CTI RoHS 2.0 verified; free engineering samples shipped via UPS freight collect).
Frequently Asked Engineering Questions
Q: Which JOME adhesive or potting grades are recommended for how should you choose the surface-mounted magnetic steel adhesive?
Depending on substrate pair, continuous operating temperature, and curing line constraints, Shanghai Jome Industrial Co., Ltd. (JOME) recommends evaluating JOM 3107, JOME 1767 / JOME 2029A/B, and JOM 638. Review our full specification table on this page or request a customized formulation sample.
Q: Can JOME customize viscosity, cure speed, or thermal conductivity for our automated production line?
Yes. JOME's Shanghai RandD laboratory customizes A/B mix viscosity, thixotropic index, pot life, Shore hardness, and thermal filler loading (0.75 to 25.0 W/m·K) to match your dispensing equipment and environmental test standards.
Industrial Adhesive Categories, Matched Grades and Engineering Guides
Product and Application Categories: Thermally conductive adhesive · Thermal Conductive Sealant · Thermal Conductive Pad · Silicone Potting Compound · Structural Adhesive · Silicone Structural Adhesive · Anaerobic Structural Adhesive · Silicone Sealants · Epoxy Sealants · UV Curing Adhesives · UV Silicone Sealant · Anaerobic Adhesive · Anaerobic threadlocker adhesive · Thread sealant · UV Curable Acrylic · Lubricating grease · Medical Grade Silicone gel · Company News Guides · Applications Guides · Electrical Appliances / Household Appliances / Consumer Electronics Guides · Wind power Guides · Medical Devices Guides
Matched Industrial Adhesives: Thermal Conductive Polyurethane Potting Compound(0.82W) · Medical-grade 2-Part Silicone Gel Scar Repair · Pre-coated thread sealant Water-based environmentally friendly(White, Red, Blue) · 2K Thermal Conductive Polyurethane Structural Adhesive(1.3W) · UV light rapidly cures thin-layer Potting Compound · Thermal conductive single-component RTV silicone adhesive(0.82W and 1.5W) · Single-component silicon-based thermal conductive gel (14 W/m-K) · 2-part silicone bonding adhesive high elasticity · UV silicone dual-curing high elasticity sealant can replace rubber sealing rings · Single-component RTV fluorosilicone sealant · Single-component heat-curing epoxy structural adhesive · 204 Microcapsule pre-coated threaded locking adhesive · 567 Anaerobic metal pipe thread sealant · Thermal conductive single-component RTV silicone adhesive(0.82W and 1.5W) · Micro Capsule Epoxy Thread Locking Agent · Thermal Conductive potting Silicone Compound(1.5W) · General-purpose epoxy potting compound (black, white, red, clear) · SMT epoxy base surface mount red adhesive · 10:1 Condensation type high bonding strength silicone potting compound
Technical Application Guides: Silicone vs Polyurethane vs Polysulfide vs Acrylic vs MS-Polymer Sealant: A Comparison Table of Common Sealant Types and Their Characteristics · Anaerobic Threadlocker, Pipe Thread Sealant & Retaining Compound Cross-Reference Guide (263 / 277 / 567 / 638 Equivalents) · Adhesive & Potting Compound Volume, A/B Mix Ratio Dosage, Bead Length & Thermal Impedance Calculator · The drive motor does not require any rare earth materials at all, but the magnetic steel still needs to be bonded with adhesive. · Adhesive selection for LiDAR transmission modules · Cost share of adhesives in medium-frequency transformers · Adhesive Manufacturer & Supplier for Machinery & Equipment · Zero VOC Adhesive and Low VOC Sealant Selection Guide · One Component Epoxy: Latent-Cure Structural Bonding Guide · Advanced Battery Cell Fixing & Potting Solution: JOMS 5230 Series A/B Silicone Encapsulants · High-Temperature Adhesive Solutions for Modern Home Oven Appliances · Comprehensive Guide to IGBT Potting Protection: Enhancing Reliability with High Thermal Conductive Epoxy · Introduction to Adhesives: Do You Really Understand Them All? — Adhesives Knowledge (Part 1) · A Brief Introduction to Polymer Adhesives · OCA Optical Adhesive: You've never compared the differences across these five scenarios · Silicone adhesive for hardware · What adhesive should be used to bond silicone sealing rings? · Which materials can be bonded using liquid hot-melt adhesives? · Can powdered fillers be added to adhesives? · Applications of Silicone Materials in UV-Curing · Understanding UV Viscosity in One Article: Core Insights into Resins, Coatings, Inks, and Adhesives · "Hidden Materials" in the Photovoltaic Industry: UV Coatings and UV Adhesives · Adhesive Solution for In Vitro Medical Devices (Monitors, Infusion Pump Housings, Sensors) & Endoscopes · Wind Turbine Whole Machine Adhesive Solution (Onshore + Offshore Wind Power)-Cowlings, Interior Assembly of the Machine · Sealing materials for vehicle oil circuit components – fluorosilicone rubber and fluorosilicone gel · New energy vehicle thermal management solution · The scheme for the adhesive application areas in car body assembly · Recommended adhesive solution for power controller · The application of high-performance adhesives in lithium battery modules · Analysis of Adhesives for Power Batteries in New Energy Vehicles · Medical Device Adhesive Solutions · A comprehensive bonding solution for the wind power industry (including onshore and offshore wind power) · Complete Adhesive Solutions for Industrial & Consumer Electronics
